Who We Are
OODA: Honoring the Warrior Spirit
OODA captures the enduring spirit of warriors—past, present, and future. The brand was born from a legacy of courage and sacrifice, inspired by a World War II Army Ranger whose bravery left a lasting impression on generations. His brother fought valiantly in the Philippines during World War II, and his nephew—a proud Marine—gave his life in service to America during the Vietnam War.
Their legacy lives on. There are many like them. OODA stands for all who have fought for our nation with honor.
What We Do
Founded by the Ranger’s grandson, a Marine combat veteran, OODA stands as a tribute to the indomitable spirit of America's brave warriors. What began at Naval Base San Diego has grown into a trusted name, now found at Navy Exchange, Marine Exchange, AAFES, Amazon, and soon in other retailers nationwide.
We proudly offer officially licensed products from the U.S. Navy, Army, Air Force, Marine Corps, and Coast Guard. Our mission is to deliver high-quality, affordable products to servicemembers, veterans, their families, and supporters of the military community.
OODA isn’t just a brand—it’s a legacy. A salute to courage, commitment, and the unbreakable warrior spirit.