OODA was launched by a combat veteran in 2023 as a pop-up store at the Navy Exchange on Naval Base San Diego. He did it because he couldn't find a hat he liked so he made it and then decided to share it. Sales were strong and customers asked for more products so we expanded it purely based on what they said they wanted. OODA has since launched its own website store and grown onto shelves at select NEX locations.

AS SUCH, THE OODA BRAND WAS BORN. WE HOPE YOU ENJOY IT AS MUCH AS WE DO

We offer products officially licensed by the U.S. Navy, Army, Air Force, Marine Corps and Coast Guard. Our mission is to provide excellent products at affordable prices to our military servicemembers and their friends / families.